Lebs.com

Launching a luxury fashion e-commerce platform.

 

The Brief:

To position and create a digital brand guidelines for a fledgeling brand and to make it move fast – brand awareness and ultimately sales were immediate points of action.

 

The Solution:

We were brought on just 2 short weeks pre-launch so a high-impact launch strategy was formed to address all possible opportunities for the brand to succeed fast. A clear brand communication guidelines and strategies for social, content and influencer campaigns was put in place.

 

Strategy:

Lebs.com is the phonetic translation of “your clothes” in Arabic. After crunching data and coupling this with our fashion instincts we developed a strategy for lebs.com that distinguished it from its’ peers and competitors. As a platform that was all about style – individualism, challenging the norms and disrupting the fashion landscape, our fast-moving content strategy utilized an eco-system of channels that were owned, paid, earned and also utilizing some of the most influential on Snapchat, Instagram and YouTube.

 

Outcome:

Within 3 months, Lebs.com was on the map, and competitors were keeping an eye on it. Within 3 months we witnessed the following: 28,346.208 Impressions 23,565.000 Engagements

Client:

Lebs.com

Our Role:
Creative Content Strategy
Digital Strategy
Content Production
AD Campaign Production
Social Media Management
Influencer Management
Paid Media Management
Snap Lens Development
Company Brand Strategy
Website Management
Newsletter Development