Messaging during crisis.
Our friends at Lexus needed some content to stay aware and in the conversation as Covid-19 shattered the world we all live in.
Without their own region social channels to post on, they utilized the channels of their partners and distributors to amplify a message of solidarity during this unprecedented time.
By using storytelling and beautiful editing we created a 3 part series of messaging to promote the well being of their consumer family.
These videos had a huge organic engagement and served to bring both the community of Lexus lovers and the distributors together during this uncertain time through an outpouring of emotion through engagements and comments. The head office in Japan were thrilled at the local sentiment for their brand.
Creative Content Strategy